Coming Soon ...

"If you want entrepreneurship in your organisation where better to nurture it but in the context of creating your next generation of products?"

"Once the customer knows about them great products sell themselves"

Due to be published early in 2004, The New Product Cookbook is a practical no-nonsense guide to the tools, techniques and practices necessary to develop great products. Written by Dr Gareth Taylor, Managing Director of Procentricity, the book uses a concise modular format that gives people who either become involved in product development or wish to gain an appreciation for what it entails a grounding in what is needed and when.

A short extract from the book is available by clicking on the picture above. You will need Adobe Acrobat Reader v4.0 or greater to read this document. For more information please contact Procentricity using the contact pages.