Make creating new products an investment process with all aspects of the organisation as stakeholders

Ask yourself honestly. Do you see product development as a necessary evil to stay competitive or, an investment opportunity to achieve growth? The single biggest cultural shift in many businesses is to move the organisational view of product development from being one of cost to one of investment and furthermore a powerful vehicle for instigating change.

By reviewing product development in the context of total proposed business investment, businesses can review and optimise those investments to yield the most effective return. If new product development is seen as the vehicle for making change it is therefore, logically, the collectively responsibility of the whole organisation to see that it succeeds.

© Procentricity Ltd 2003