Innovate by empowering product development teams

Clear up-front specifications and business wide commitment should result in the creation of multidisciplinary teams. But it is possible to go one step further.

Create a team, and contract with them to deliver the new product to the business. It focuses the team on the job at hand and creates a relationship between those people and senior management that works both ways. Businesses can assign clear goals and budgets, while the team secures the resources and profile it needs to get the job done. This may not be easy first time round, but it's something that with care and understanding of the needs of both sides will result in a new kind of relationship that is mutually focused on success.

In effect you create a mini product development business where there is a clear imperative to meet a specific set of goals with the timescales and resources given. In turn this can foster an "innovation through necessity" and entrepreneurial culture that can often result when resources are constrained.

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